The 1. 0 Basics of Blogging Search Engine Optimization.Last Update May 3.Get in touch with the magazine team Write to Asda Magazine Send your letters and photos to The Editor, Asda Magazine, Asda House, South Bank, Great Wilson Street.By Glynis Sherwood.Did you grow up having doubts about your self esteem or personal worth When things went wrong in your family, did you tend to be the fall guyHACKENBERG, DAVID Beekeeper of 44 years and owner of a major beekeeping operation, details the numerous challenges being faced on behalf of all American beekeepers.Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online.Easily share your publications and get.Glynis Has Your Number Download Free' title='Glynis Has Your Number Download Free' />Recently Kelci asked me over on my Facebook Page about SEO for idiots.I decided to do a full post on it isnt she lucky because it is such a cool and expansive topic.So what exactly was her question Found your blog the other day and have learned MUCH more than the previous 1.I had found combined.I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an SEO for idiots type of thing I really need to understand the basics.So here you go Kelci, here are the 1.Oh, and this isnt really for idiots.None of my readers are idiots.And if you are learning about SEO so you can grow your blog you are a long way from being idiotic.Follow this guide and youll be well on your way to getting over 1. 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Google per month.A crude illustration of how SEO works.E0NTG8tdpMs/hqdefault.jpg' alt='Glynis Has Your Number Download Free' title='Glynis Has Your Number Download Free' />Let me start by giving you a crude example of how Google SEO works.Google has developed automatic algorithms that rank your site.They send out what are called spiders to crawl your site and check it for over 1.These indicators include things like backlinks, domain age, traffic, fresh content, etc.SEO is the art of making sure those spiders are happy with what they find.It is an extremely complex field that is constantly changing but in all that chaos there are a few constants that have remained true since the beginning.Ill talk about those here.Glynis Has Your Number Download Free' title='Glynis Has Your Number Download Free' />The 1.SEOAs always guys and gals, if you have any other tips please leave me a comment and add to the fun.I absolutely love reading the huge comment essays that you all tend to write.You need your own domain and hosting.The first thing that beginners need to know is that you need your own domain and hosting.Free blog set ups do not do any favors for your SEO efforts.Why is that Many people speculate that if you were really serious about your website you would get your own name and host it yourself.And Google only wants to point to websites that are considered serious and trustworthy and so this is a very basic signal.I recommend all new bloggers get their own domain and hosting setup right from the beginning.You can read more about why in my blog hosting review that I did recently or check out this detailed guide on how to start a blog and dominate your niche that goes over everything you need to know before you start a blog.Solve problems with original content.You have to remember that Googles whole purpose is to provide their customers with relevant and useful search results.Everything they do is built around the premise.And, to be realistic, the most important thing you can do for your SEO is create massively useful content that solves peoples problems.If you are solving problems that people are searching for then it is likely that you are going to get shared on social media and ranked in Google.The phrase original content means so much more than just blog posts nowadays.You should start expanding into Photography.Heres a big guide to finding images for your blog that talks about why you need original images and photos and how to use them to your best advantage.Videos. Make tutorials or do video posts with your webcam.This builds links and traffic from You.Tube and does well on mobile devices.Podcastsi. Tunes is growing fast as people get better smart phones and spend more time plugged in.You can check out my podcast right here.Tools and plugins.If you can develop an original tool and install it on your website you can be assured of top Google rankings for a long time.Google absolutely loves tools and helpful plugins that people can use in their lives.The idea is to build a relationship with your readers by helping them out.This will mean more sharing and faster results on the SERPS search engine rankings positions.But you also want to make sure that the content that you are producing is different in some way.If you take a look at the front page of Google youll see that all the results are slightly different and you need to try and cater to that.For example, we added a blogging quiz on this post about starting a blog as a way to give readers bonus information.That post also contains infographics, videos and other resources as a way to give people as much value as possible.This helps to attract more links, which leads us into the next section.Build relevant backlinks in a natural way.If you are just getting started with SEO you might know a little about backlinks and why they matter.A backlink is when another website links back to your site from their site.Not all backlinks are created equal though.Some things to know Never buy them.I once heard about a guy who was the head SEO guy for an investment company.He bought some cheap backlinks on a domain name with millions of dollars and got the thing banned from Google.Never buy backlinks.Google is on to them.The source matters.The blog that is giving you the backlinks makes a huge difference.If it is an old domain name with excellent rankings itself then the backlink counts for more.One good link from an authority domain name.The anchor text matters.The anchor text is the words that are used as the link.For example, in the paragraph below youll see the words a blogging strategy are highlighted as the anchor text for that link.It used to be that youd try to make the anchor text match the keywords that youre targeting but this has all changed in the last few years as you can read about in this post about guest blogging.As mentioned, the best way to build quality backlinks is to write amazing quality content and then guest post on the best blogs in your niche.Heres a blogging strategy that has worked well for me.Remember, backlinks to your OWN content is also really important.See how many links I have to my own articles in this blog post Those count too 4.Make sure your theme is SEO optimized.This is the topic of a whole series of posts so Ill keep it brief.Think of SEO as having two components the off site stuff like social media and backlinks and the on site stuff like optimizing your theme.Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site.It also helps Google find your content.Some of the things you can do include Mobile responsive.If your blog is not mobile responsive you will be losing a lot of visitors as Google prioritizes mobile sites for people searching on smartphones.Cleanly coded. Make sure your theme is coded to ensure its easily read by those Google spiders that are looking to see whether you have all the elements of a good website included.Fast loading. A fast loading site is good for user experience and thus good for Google.Make sure your theme is pulling its weight and loading quickly.You can check out its speed here.You can use cache plugins to help speed things up.Original. Some people disagree but I still reckon that my original themes do better than themes that thousands of other people are using.A newly developed and original site also comes with dozens of other benefits.No broken bits. Make sure you clean up any broken links and make sure your navigation all works smoothly.Having a well designed theme is also important for your brand.Separating yourself from the competition is a very important thing to do as it will help people remember your site and associate certain feelings with it.Fix your permalink structure.Permalinks are how people locate your blog and its internal posts and pages.They are made up of a root and an extension.For example, on this post we have ROOT blogtyrant.EXTENSION beginnger blogging seoNow, it is very important to have a good permalink structure.You can change this in Word.Press by going SETTINGS PERMALINKS and tweaking the options.The best option to have in there, in my opinion, is just the post name.So you should select CUSTOM STRUCTURE and then add postnameHowever, even better than that is to research what keywords you are trying to rank for and then shorten your URL to match those keywords.Take a look at this post and have a guess what key words I was trying to rank for.Be warned You dont want to change the old permalinks because then any backlinks you have will be broken.Just new ones. 6.Get set up on Webmaster Tools.One of the easiest things you can do is head over to Google Search Console and add your blog.Download e Record Here For FreeSince July 2.Australian Tax Office withdrew support for E Record their free electronic record keeping system.For small businesses like mine this is a disappointment, while E Record was very simple it provided all the functionality necessary without the steep learning curve of othersoftware.The ATO website no longer includes links for the E Record software which means that many of us have been left without software to access our old records.For convenience I have included download links for both the Windows and Mac software below.If anyone has advice on the best replacement for E Record wed love to hear them in the commentsDownload e Record Version 6.Win. 32 1. 6. 1 MBDownload e Record Version 6.
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